eMentorConnect is a company based in Atlanta that provides a white-labeled SaaS solution for Fortune 500 size companies for implementation, managing and reporting of their mentoring programs. The project goal was to update their branding to be more aligned with their competitors. After completion of the branding initiative a redevelopment of the UI of their website.

   Currently we are working on the next stage of the design of their website to create more conversions through marketing efforts which can be seen in the prototype below.

   I was brought in to lead the Corporate Rebrand, develop an updated UI for their website and update all sales collateral. For this role I regularly met with key decision makers and consulted with the CTO, Developer and Marketing team to best address their goals of the website and rebrand.

   Being a recognizable name in the HCM (Human Capital Management) space, it was critical that we transitioned the brand and logo. The old logo, while in need of development was still discernible in their space. By changing the wordmark of the logo but keeping icon for the first iteration we were able to keep the recognition of the brand while transitioning further away from the old styling to bring the identity to align with its competition over time.